Dalton Direct Flooring

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Dalton, GA

Floorcovering Capital of the World



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Thanks for visiting our website. We are located in Dalton, GA commonly referred to as the Carpet Capital of the World since over 70% of the world's carpet comes from this area Northwest Georgia.

Times change and people's preference for floorcovering has evolved and hard surfaces has become more popular during this last decade. Carpet is now 40% of the overall market with the rest being hard surfaces.

Local and international partners have invested heavily in hard surfaces in our area these past ten years. Dalton, GA is now considered the Floorcovering Capital of the World.

Carpet is still one of the best values out there if the right fiber plus its construction is chosen correctly. Before we sell you one square yard of carpet we will guarantee its the right product for you.

It is always prudent to request a free sample if you find a product you like. The product might have some slight variation from the actual picture. If you have a product that you would like us to locate please just text a picture to our mobile phone number. If you would like to visit that would be terrific. Probably better to contact us so we will know you are coming.

We have over 100 years of experience between the 4 of us here including deep roots in the community. We want to earn your business. Contact us for the best values out there.


Choose from the latest designs in residential and commercial flooring at the lowest possible prices. Buy from us with confidence, knowing your entire order will be handled right.

Solid Hardwoods

Handscraped Acacia

Solid hardwood floors are extremely durable. They are a low maintenance flooring and continue to look beautiful for decades.

According to a study conducted by the U.S. Environmental Protection Agency, wood floors do not harbor allergens or microorganisms. In addition, dust, mold, and animal dander contamination is minimal in homes with wood floors, which improves overall indoor air quality, particularly for allergy sufferers.

Over time, when your wood floors start to look a little dull, they can be renewed through a process called recoating. This involves applying a new finish to renew the luster. Also hardwood flooring may be sanded and refinished multiple times making the floor look brand new again.

According to a national survey of real estate agents houses with wood floors sell faster and for more money than those without wood floors.

Wood species are rated for hardness and durability. The Janka Scale gives a good indication of how a wood species can be expected to perform based on your lifestyle. You can learn more at Janka Scale.

Solid hardwood flooring is produced from a 1 inch thick piece of solid wood into varying thicknesses. Anywhere from 5/16 to 3/4-inch. It may be installed on or above grade but is not recommended on a concrete slab. It is generally nailed to a plywood subfloor or glued to an oriented-strand board.

Prefinished hardwoods at the factory typically provide a harder, better-protected surface because several coats of urethane are applied and factory UV dried. They come in a wider variety of wood species and saves hours of labor and clean up.

Engineered Hardwoods

Handscraped Hickory - Natural

Engineered hardwood combines the classic appearance of solid hardwood with the added benefit of technology to create more stability in any area of a home. It incorporates a veneer of natural wood on top of dimensionally stable plywood. The grain of each layer runs in perpendicular directions, which makes it very dimensionally stable.

It offers better performance under humid conditions and is suitable for concrete slabs and below grade applications such as your basement. Due to its structural rigidity it is offered in wider and longer planks, which is a popular choice in expansive spaces. Aesthetically, wider planks also offer consumers a unique look and allows for fewer seams in the floor.

Most engineered floors are finished at the factory with aluminum oxide in the finish. Aluminum oxide is the hardest manmade crystal in the world and therefore adds years to the finish warranty.

There are numerous sources that claim you can sand and refinish engineered wood up to 2 times. The reality is that most manufactures make the veneer so thin now due to the aluminum oxide added in the pre-finished process that refinishing is impractical. Even without refinishing the floor should last at least 20 years. It is recommended that you purchase 5 to 10% extra in case repairs need to be done over the life of your flooring.

It is impossible to tell the difference between solid hardwood flooring and engineered flooring when they are installed. The only way to tell the difference is to pull up a plank and see whether it is solid hardwood or dimensionally stable plywood.

Waterproof LVP

Sparta - 805

Rigid & WPC Core LVP is a new category of product combining Luxury Vinyl Flooring(LVF) with a SPC or WPC extruded core. A LVF finished product is either a tile or plank and offers striking visuals and performance attributes that often make it a preferred flooring choice to natural materials like hardwood and stone. SPC stands for Stone Plastic Composite and WPC stands for Wood-Plastic-Composite.

SPC is a composite material made of limestone and thermoplastics. WPC is a composite material made of thermoplastics, calcium carbonate, and wood flour. Extruded as a core material, the thermoplastics waterproof the product and the composite ensures a rigid and dimensionally stable product.

The main advantage of a SPC or WPC LVF compared to traditional LVF is the ability to install over most subfloors without much preparation.

Traditional vinyl floors are flexible and any uneveness in the subfloor will transfer through the surface resulting in telegraphing or pockets of air underneath the flooring maybe resulting in wrinkling later if not installed correctly. SPC/WPC products have a distinct advantage because the rigid core hides subfloor imperfections. It eliminates the preparation that LVF would require for use over cracks and divots in concrete or wooden subfloors.

As a waterproof product it may be used in bathrooms, kitchens and basements and due to its structural rigidity it is resistant to indentation making it suitable for large open areas such as a Main Street commercial area.

The features and benefits of the WPC/Rigid core are numerous. Waterproof, kid proof, and pet proof are just a few benefits of this wonderful new category of flooring.

Carpet is undeniably more comfortable, warmer and quiet than all other floorcoverings. In colder climates or during Winter carpet retains warm air longer providing an energy conservation benefit. Carpet also provides a comfortable place to sit, play or work and gives a room an overall warmer and cozy feeling.

Carpet is ideal for cushioning our footsteps, reducing slips and falls and minimizing injuries when falls do occur. Carpet provides safety protection for the whole family, but especially for toddlers and older individuals.

Big screen TVs, speaker phones, computers and modern sound systems make our homes noisy places. Carpet helps absorb these sounds. Adding a cushion pad beneath your carpet reduces noise even further. Carpet also works as a sound barrier between floors by helping to block sound transmission to rooms below. And carpet on stairs helps mask the sound of constant foot traffic.

Carpet offers a remarkable value. No other flooring product is mass produced like carpet running thousands of yards on a single tufting machine in a single shift. This high production will ensure that carpet's value will reign supreme when compared on a foot to foot basis to other flooring as long as the right carpet is chosen for the correct application. Depending on your location installation cost can run as low as .30 cents a foot not considering removing furniture.

There are 3 possible choices of fibers in Carpet: Polyproplene (Olefin), Polyester (PET or PTT), and Nylon. Carpet construction comes basically in two forms. Cut-pile or loop-pile. Loop pile has loops embeded into the backing while cut pile emerges from cutting the loops resulting in two single strands emerging from the backing. Loop pile carpets tend to perform better if all other factors are equal.

Nylon is the Gold Standard. What does that mean? It has an inherent memory built-in to the fiber. If you take a nylon carpet fiber and press down then it will bounce back. Other factors are important. How many ounces of yarn are in a square yard? Typically, the more the better. What is the gauge of the carpet or how tight were the fibers stitched together? The tighter the better. How many twist of the yarn per inch? Is it a texture or saxony? Texture carpet is heat-set while saxony isn't. A saxony carpet will show vacuum marks which some people like. Saxony's tend to look more elegant.

It used to be common that builders would put 25 oz nylon builder grade in their spec homes. And then compounded the perception problem by installing builder grade polyester starting in the naughties. This brings us to the other two fibers. Polyester and polypropleyne.

Any P fiber no matter its trademark name has limited memory. Especially on cut-piles. Step on it enough and it will eventually lay down like a wet dog. There is your perception problem with carpet. I don't know how many times I have read on comment boards that my old carpet of 15 years looked better than my new carpet after 6 months. It's not rocket science. Their old carpet was nylon and their new carpet is a polyester cut-pile.

When the barrel of oil sky rocketed in the first decade of the 21st century it affected the price of nylon. Nylon is a synthetic polymer and an ingredient is caprolactam which is a by-product of the refinery process of oil. So the price of nylon saw huge inflation compared to the PET fibers which are derived mostly from recycled plastic bottles. So instead of upselling nylon retailers took the path of least resistance and sold the lower priced polyester carpets because the consumer perceived a better value in them. The manufactures also encouraged this through the introductions of all kinds of new products and even a new trademark.

The big selling point of polyester, PET, PTT, olefin, and polyproplyene carpet is the ease of maintenance. A majority of polyester fibers(PET or PTT) and all polyproplyene fibers are solution-dyed. This means the fibers are extruded with the color inside of them and not added to white fiber like a lot but not all nylon carpets. So yes, if you spill something on a solution-dyed polyester, polyproplene, or even solution-dyed nylon carpet then aggresive measures may be taken to clean the carpet and it is highly unlikely that the carpet will stain.

If the correct construction on a P fiber carpet is chosen such as high oz weight, a low pile height, a tight stitch (Gauge), a good twist if a cut-pile, or ideally a loop pile then a P fiber carpet may be the correct choice. Depending on the end use.

FC - 821

Luxury Vinyl Flooring (LVF), also known as Luxury Vinyl Tile (LVT) and Luxury Vinyl Plank (LVP) is a type of resilient flooring that loosely describes a vinyl-based flooring product that closely mimics the look of a natural material through realistic images and textures. LVT and LVP products come in either tile or plank shapes.

LVT looks like ceramic or stone tile. LVP looks like wood species in everything from color to species. Surface textures often include the look of scraping or embossing, which dramatically heighten the realism. Also like wood, planks may be installed in sophisticated ways—in brick fashion, diagonally, and so on.

Using the words "luxury" and "vinyl" may have at once seemed an oxymoron. No longer. New technologies have yielded a product that offers striking visuals and performance attributes that often make it the preferred flooring choice to natural materials like hardwood and stone(slate, travertine, and marble, etc.). The ability to replicate real hardwood and stone using advanced photographic technologies is LVT's foundation.

Although vinyl is the most widespread type of industrial flooring it has just recently gained popularity in the residential flooring market. Its industrial-grade characteristics (its water, scuff, stain, and scratch resistance) are why more and more people choose it over hardwood floors and laminates. Due to the way LVF is constructed it eliminates the need to be stripped and resealed.

LVF is made in a 4-step process. From the top down they are: A aluminum oxide urethane finish which prevents light scratching and shoe scuffs. Next comes a clear film that protects against rip and tears. The design layer comes next that is a photo-realistic print of stone or wood. The backing layer or bottom layer which may consist of multiple layers is the core of the product that gives it structure and solidity. The backing layer comprises 90% of the product's thickness.

The process for making the backing layer is what seperates LVF from sheet vinyl. On LVF the vinyl is pressed under immense heat and pressure that creates well-bonded and extremely hard layers. LVF also has a sturdy fiberglass backing to it, unlike vinyl sheet flooring, which needs to be rolled out therefore making any rigidity impossible. This leads to better performance of LVF versus sheet vinyl. Minimum thickness for LVF starts at 2.0 mm where sheet vinyl can go as low as 1.2mm.

The wear layer and the thickness work together to give you a sturdy and durable floor. In short, the thickness you need is determined on the subfloor and the foot traffic. The durability, wear layer, you need is determined on how rough you, family, friends, and pets will be on your floors.

The wear layer is the top surface that provides the durability, stain and scratch resistance of vinyl flooring. The wear layer is usually a clear, urethane based coating that keeps the original appearance of the floor and provides easy maintenance. With new technology, some vinyls now offer added UV or durability layers on top of the wear layer for even more surface protection.

Wear layers range from 4 mil to 40 mil. Mil is an Imperial measurement meaning thousandths of an inch. The wear layer will usually be recorded in mil, but it can also be shown in millimeters (mm), or both. An example: 40mil or 1.016mm. Just keep in mind, this is two ways to express the same wear layer thickness, these are not two separate measurements. Commercial vinyl flooring applications will usually require a 20 mil top layer.

If your vinyl floor is damaged or stained, your option to make repairs will be limited by which type of vinyl you chose. Sheet vinyl is not nearly as easy to repair. If damaged, the vinyl sheet owner has two choices: replace the entire floor or cut the damaged section out and fit a new one in. This, however, has downsides beyond a high level of difficulty. Adding seams to a vinyl sheet floor compromises its ability to resist moisture. Vinyl tiles and planks, on the other hand, are easily replicable from your attic stock of extra pieces.

Other attributes include its ease of maintenance: Damp mopping is the recommended cleaning procedure for LVT. It is also resistant to water and scratch, stain, and dent resistant. Another advantage of vinyl floors is its softness and slight buoyancy as it reduces the pressure on the knees and joints.

Antique Stonewood

Today’s best laminate products offer superior realism and represent an authentic hardwood look better than previous generations of laminate or even current LVT (luxury vinyl tile)/WPC (wood plastic composite) and ceramic tile products, according to some industry executives (FloorCovering Weekly - June 1st, 2017). And while these newer products have presented a challenge for laminate manufacturers, it has also caused them to innovate.

The biggest shift in laminate flooring over the past five years has been the trend towards premium or high-end products. Laminate today is quite different than the laminate of old. Advanced digital printing capabilities offer enhanced, realistic visuals and the embossed in register treatment provides authenticity in texture, creating a beautiful aesthetic in a wide range of designs from traditional and rustic to vintage weathered looks.

Two years ago 60 minutes ran a story featuring laminate products that Lumber Liquidators stocked that had failed to meet California formaldehyde emission standards. All of our laminate products meet the strictest standard out there which is the California Air Resource Board phase 2 compliant or its acronym CARB2.

There are many consumers who want an authentic wood look in a wood based product, but don’t have the budget or lifestyle for hardwood flooring. The fair price of laminate, its great looks, durability and its versatility as compared to other flooring options makes it an attractive pick for many types of consumers.

Laminate is cheap because it’s a largely synthetic flooring that’s easily mass produced using low cost materials. It’s easy to install because most laminate uses click and lock assembly which means no nails or glue and you can float it over most existing sub floors. And finally it’s easy to clean and care for because of the thick and clear wear layer that covers the surface of the flooring.

Laminate wood flooring is perfect in a functional setting where practicality is your priority. In a child’s playroom, in the family den or parts of the house where you have dogs running around laminate flooring just makes sense. It’s attractive, quickly cleaned and hard wearing too. In these situations solid wood flooring seems rather impractical and expensive. Also remember that solid hardwood can stain and is vulnerable to strong sunlight. If stains and extreme weather conditions are a part of your day to day life then laminate flooring is the smart choice.

Don’t lose sight of the fact that laminate floors aren’t completely waterproof. They do contain a core layer of dense fiberboard and, despite the plastic top wear layer and further protective melamine resin layer, laminate flooring will react to standing water and strong humidity in the same way as solid wood flooring. Laminate flooring for kitchens is okay as long as you keep spills to a minimum and/or clean up immediately, but you should think twice about laminate in a damp basement or in a bathroom that regularly experiences standing water. In these instances vinyl flooring would be a much smarter choice, vinyl itself is waterproof and as long as it is installed properly the chance of any water getting through to your subfloor is negligible.

Laminate flooring has become a master imitator of natural surfaces like wood, stone and other flooring types. It is easier to maintain than wood or tile. Hardwood or engineered-wood floors may need refinishing, and some tile types may need resealing or regrouting. It can be installed either professionally or by a reasonably skilled do-it-yourselfer who has the right tools and instructions. It allows for easy repairs by replacing a damaged plank or tile with a new one. It has cost and durability advantages over such other solid-surface flooring choices as hardwood, ceramic or stone. Laminate flooring has an extremely hard aluminum-oxide wear layer that resists scratches and UV protection to prevent fading from prolonged exposure to sunlight.

Laminate flooring is made of layers. The primary layer (the core) is made of high-density fiberboard (HDF) that gives laminate flooring its rigidity and strength. This same HDF core is basically wood fiber highly compressed into a core. This is the reason laminate flooring is not recommended for areas where there may be standing water such as a bathroom or a basement. Laminate flooring is a floating-floor system that should never be nailed or glued to the subfloor. Because laminate flooring is made primarily from wood, it feels like wood. Laminate flooring is highly stain-resistant and won’t be damaged by limited flame exposure, like a hot ember tossed through a fireplace screen. Laminate flooring is forgiving regarding installation over a less-than-perfect subfloor.

CARB2 Compliant